Shopping routes of Men and women
Menswear store, the overall is generally brighter, the light is usually lively, goods were illuminate very bright. And lively light makes people focused, coherent light is this effect (office), make decisions quickly, exactly conforms to the characteristics of man shopping. Instead women’s clothing store, the overall can relatively dark, light is usually a sweet. Warm light to make people feel comfortable, languid is lazy, don’t want to think (the lamplight of the bedroom is the effect), let the woman couldn’t help it to stay down, try more style.
The light is how to build a different environment atmosphere, thus exerts a psychological impact on consumers? Have to mention here two professional term, color temp of illumination.
What is color temp?
Color temperature is the color of the light. K with absolute temperature. A standard blackbody, heating temperature increases to a certain degree, color start by scarlet – pale red – orange – white – blue, gradual change, some color of the light source and blackbody at a certain temperature phase at the same time, we will be absolute temperature of blackbody called the color temperature of light source.
Different color impacts people’s psychological .
Red can make a person passionate, white can give a person a kind of pure feeling, dream.
Different color temperature impacts people’s psychological
In the conventional sense, the color temperature of light generally divided into warm color, intermediate color, cool color.
Warm color is color temperature below 3300 k. The red component is more, can give a person a kind of warm, healthy, comfortable feeling. Mainly used in home outfit, dormitory, restaurant, hotel, restaurant, coffee shop, etc to rest, leisure and entertainment place.
Intermediate color is color temperature between 3300 k to 3300 k, the light is downy, give a person a kind of pleasant, comfortable, peaceful feeling. Mainly used in stores, specialty stores, restaurants, schools, libraries, etc.
Cool color is color temperature above 5300 k. Close to natural light, has a bright feeling, let a person can be focused, clean. Used in offices, hospitals, such as the studio needs to focus on my homework.
Light color quality and color temperature deviation
Light has no good or bad, but the lighting of the light color is an exception. Lighting light color have the inspection quality indicators: plus or minus Δ uv, is the color temperature deviation.
For lighting products, smaller color temperature deviation is better, the best is Δ uv = 0. Because of the meteorological factors, natural sunshine average + Δ uv0.001, CIE restructuring sunlight, so the color temperature is greater than $4000 k + Δ uv0.001.
Now we back to the way the man and woman go shopping on different issues, the shop owner how to choose a targeted lights?
Women’s clothing store usually adopts low colour temperature low illumination lights, build a kind of sweet and comfortable light environment. Male shopping because they really need this product, more is physiological needs, fast and exact pursue when they shopping. So menswear store will generally choose high colour temperature high intensity of illumination light, build a kind of lively and relaxed environment, light to attract them to enter the store consumption.
